Media and advertising purposes to be involved in the transfer of responsibility for health information that you need to pass in front of the Atatürk University Faculty of Communication Lecturer Asst. Assoc. Dr.. Besim Lightning, " Institutions reporters rather than advertising and promotional materials should provide newsworthy information. Journalists source of information when selecting the source against such trends should pay attention , "he said.
Health journalism nowadays seen as a field of media advertising began to shift. However, when advertising journalism , which played with people's health is forgotten. Health news , while choosing the right names with the specialist journalism is the duty of the media to do. When choosing a journalist's source or sources of the guest and the guest is not how media- on the issue , emphasizing the need to take into account the level of knowledge of Atatürk University Faculty of Communication Lecturer Asst. Assoc. Dr.. Besim Lightning on the subject, said : "Recently, when considered in the context of supply-demand relationship for the content of the media on health issues we see every day anymore. Especially after the 1980s , particularly in the health field and in the service of neoliberal policies together with the effects tabloidisation health news in the media content itself also feels too. With the passing of the competition to the forefront of advertising , news, stories and even manipulative disclosure under the name proliferate in an environment where information will give you all the information and news about the health of journalists too thin to be constructed in mind.
Return to patients in an environment where the consumer must Improved Health Literacy
In an environment where consumers return to the patient's health literacy , which is an important function in the development of the media is of vital importance. Be aware of the rights of patients , making decisions appropriate, to prevent abuse , to get rid of the confusion of the media on this issue is in line with what the function how to fulfill. Therefore, the creation of content , especially in the field of health and served the function of the media is undeniably a great extent. But when you consider the current state of health journalism is a problematic area , health-related content in media literacy in the community health care , both qualitatively and quantitatively easily see whether the case will turn on. These problems point to a source for journalists from the structure of the sector , educational institutions ranging from news sources may be mentioned a few elements. Briefly, the seriousness of the lack of health-related media content , format and open to the industry can say that framed a populist approach.
Other News The most distinguishing feature of Type Thread
Health news , of course, the most important feature that distinguishes them from other types of news is the subject. Health News outlined the health-related opinions and actions of policy makers , critics of these opinions and actions , and descriptions of the activities of professional associations and organizations , protests against health practices and actions are discussed. Applications for public health , health care institutions and practices what happened there ; incorrect practices, criminal acts and actions are moved to the agenda. Again, health news diagnosis and treatment in health facilities task changes , corruption in healthcare and scandals, disasters and catastrophes, current events , diseases , epidemics , mass poisonings , nutrition , weight loss, beauty and exercise recommendations , births, deaths , and accidents such as issues are being processed. Also with health professionals interviews and discussions , in relation to diseases treatments , private and public health centers , press to inform the doctor of any disease or health-related opinion the health news are among the topics. On the other hand, domestic and outside the health reporting scientific developments related to health , work of pharmaceutical companies , health care providers, the relationship between patients and their relatives and also covers topics such as patient rights.
Health Journalism Journalist of the Parties , Resource Persons and organizations are
Public health reporting perspective, the parties journalist, resource persons and organizations. This resource persons and organizations of physicians and health care workers decisive actors appear as two health care needs who , patients, their relatives, medical institutions governing the field rules for the people who put these rules in a healthy manner is functioning checks to see those. In addition, owners and managers of health care organizations , health information that is needed in the field , tool , equipment , producing and moreover those who teach and operating results of all those affected by these activities can be counted among the resource persons and institutions.
' Primary Sources' qualifications must be meticulous in giving information with Media
Surely the media, health-related concepts in the minds of people wrong or be placed in the correct format has an important function. For this reason the media to strengthen health literacy on health -containing feeds is difficult to arrange. Health communication that are realized through the media ; health behaviors of individuals turning to the right after the treatment decision-making processes , to be convinced of the change misconceptions information contains a broad framework. This case , individuals' attitudes about health , convictions and posturing in shaping the 'primary source' of the media in the nature of information constitutes the basis for the need to be diligent while.
Health News Making of the misplaced hope and pessimism should
That 's how it should be an ideal health news related to the field of media and health professional organizations, institutions and organizations have identified a set of criteria. This in criteria in general news content will not harm data are composed of a deeply researched and accurate information be built from unfounded hope and pessimism does not , histrionics , not to the right news sources discourses contain such elements are emphasized.
Role of the Health Reporter medical assistance or diagnosis not put
Health reporter writing , video and online media serving the purpose of lighting in public health , so public that aims to increase the level of health literacy , is specialized in the press. So a reporter's medical correspondent of the qualifications needed to be a team. One of the most important problems encountered in health reporting among media professionals of specialization is not sufficient. Employment in the sector both in Turkey and in the construction field in the curriculum of schools of journalism education journalism professionals in the health field reporter for supported employment that is not enough. Of course, this state of health in the media are negative impact on the quality of the content.
As general good health correspondent properties can be listed as follows :
- Health reporter is a party and in this respect the public interest first and foremost must produce news.
- His job only to fulfill their daily professional routine or life not to take a certain fee to maintain the public's awareness, learning, and the right to information must be made to meet.
- Health reporter or diagnose the role of medical assistance , but in terms of public awareness is to help medical authorities. So you should not act like a doctor harbinger of good health.
- A wide range of expertise in the field of health information required for the precursor to the field before everything should be of interest and curiosity. So it is a health reporter will closely follow developments in the field and to understand them , understand and evaluate sources of people are saying , events and developments that might consider with different sizes should have a deep understanding.
- Health reporter has read , should not believe everything that you hear , but what they write must be taken to be believed.
Speaking on the issue of whether health staff should Specialist
Journalists first, " Am I going advertising and marketing tool ? " He should ask himself. Because firms , private institutions , pharmaceutical companies , or press and public relations activities of health institutions carrying out communications expert knowledge transfer responsibility towards the journalists is a point to be emphasized. Health personnel to be popular in this context , media ' to be visible ' for the sake of information would violate patient privacy must not , should be experts in the subjects talk. Media and advertising purpose to be involved in knowledge transfer responsibility for health should take precedence. Corporate advertising and promotional materials to journalists rather than newsworthy information should be given. Journalists source of information when selecting the source against such trends should pay attention.
Health Journalism in front of the ownership structure of the media is the Biggest Problem
Health news production is not only an area of expertise. Rather, the political , economic and social dynamics of interest , and this is an area of research that could be considered a combination of dynamics. Therefore, a journalist specialized in accordance with the principles set ideally occur even if the content of the media coverage of this content is not guaranteed. Because circulation and rating concern at this point is the main determinant. Therefore, the ownership structure of the media and media policy in this structure , the effect of the problems in health reporting is the most comprehensive and decisive.
Profit in the Health Thematic Content Concerns Media in Health Consumer Oriented Contains Parties to the
Journalists from the professional approach to broadcasting policy , economic conditions and consumer culture to the ideological and hegemonic elements of the news production process affects many factors. News content so that it can attract the attention of the broad masses of the necessity of preparing the profit concerns , the news production process makes the most important factor affecting. Profit concern in media health-related content serious health problems rather than capitalism ' healthy living' formulated in the form in which all sectors of society to consumption öykündür , beauty, diet , weight loss, proper physical and aesthetic health for consumption side contain led to.
The growth of health care programs and news content , and news of the contents of this program is how it should be or as it is an important debate exacerbate. Media intensive processing of health issues is seen as a positive development , the main focus of the discussion constitutes the nature of the programs and news.
Through Custom News 'Disguised Advertising ' should be done
Health news in the development of qualifications and what they say is important news sources. This will be the resource persons in the field of health responsibilities of journalists and guests in determining the source of the issue emphasizes the responsibility. Health journalism news and information sources based problems in general in the following way possible to sort : in particular television advertising Taking medicine authority for trade use , be an expert in the fields making recommendations , patient privacy spurn more patients and in this way the interests to achieve progress in medicine exaggerated somehow be reflected in public opinion and in this way tried to be directed to your health care provider to be certain of patients , patients' desperation to use to make more money , through bespoke news ' covert advertising do '. However, even in such cases the disappearance of the journalist's responsibility is on the news. Source selection process for hiring a journalist at this point is of great importance. Because of the resources of the words , actions, however, the implications of journalists and media organizations reaches the public. In such a situation journalist, "the source gave wrong information " or " gave inaccurate information saying" excuse will not be like throwing out the responsibility. Because journalists when creating a news source selection, information collection and compilation format at every stage until it is responsible. Messenger, subjects and events in order to reflect the different views and approaches related to information resources should pay attention to the formation of a large and diverse sector.
In short, when selecting reporters source or sources of the guest and the guest is not how much mediatic , should take into account the level of knowledge on the subject.
Health Correspondent Winning Public Awareness on Health Literacy should provide
Health journalism and a programming language that is specifically unique , so everyone will understand that a subject in a language understood by the majority of the job description. In the simplest definition, news reporters colloquially closer to the language of medicine , public awareness of health literacy should be aimed at ensuring the win.
Subject was selected Event " Is it real? ", " Important? ", " Is it new? "
Wanting professionalism of health news writing , planning, and is a process that need to be extremely precise. A good selection of health issues , the first requirement is to write a story. When choosing a location -chief and editor outside of the demands of the reporter itself , its immediate surroundings or of society in general everyday life problems confronting the current agenda, the people they need , benefit information that can be considered. In addition, when selecting topics , the event " Is it true ?" , " Important? ", " New?" , " To whom this issue to be raised will benefit or harm ?" Answers to such questions will be important.
Health News in gathering relevant information to write two simple principles
Health News writing depends on in-depth research. The resulting information in a format that is clear and understood by everyone , must be built in accordance with the social structure. Health news in the collection of the information necessary to write two simple principles can be monitored. First of less technical resources to turn to more technical ones , so usually in the area of research , articles , laws and practices to look at the written sources , starting with the second , then the human resources is to turn to.
News Reporter of the 'Truth ' and ' Reliability ' Principles should Suitable Summer
Using the Internet as a source of media information up to the advantages of the journalist 's drawbacks. Internet journalists in a very short time to reach a wide diversity of information available to provide a source of information is advantageous terms. Thanks to the Internet at the office or at home without departing from journalists to provide news writing contact information has become. However, the real expertise comes into play here. The width of health-related content on the Internet , such as qualified and accurate information for selecting and sorting process is required. Because most of the information sources on the Internet and accuracy of indeterminate nature has to be suspected. Reporters here the news ' accuracy ' and ' reliability ' to the principles appropriate to write , and which is accurate enough to know about the health professionals , as well as about the right search criteria by creating a knowledge of how and where you can find enough to know that internet literacy should be.
Internet Media and the Health Theme of the majority of the content from the original Not Displayed is Running Both Resources
In recent years, the development of online journalism journalism existing health claim related to the agenda of alternative approaches that strengthen welcome, although applications of this perspective and strong doubts about the validity of the claims are proud. However, the internet technology , media activities in the area in terms of reducing the cost of alternatives to the dominant media embodiments, a fact that has the potential to lay the groundwork. Independent journalists and health professionals , especially thanks to internet technology for public information and in this context contribute to the development of health literacy in society possible. However both dominant media in the ownership structure of the internet area overrun , both advertisers firms its contents in determining the strong findings or direct where the content of the commercial firms by establishing required the reader's knowledge , while the dominant media habit to go and both around here Much of the content of the specific but , without citation to be published why not purport to be alternatives such as new media leads to the loss.
Alternative Journalism in the New Media can not do it for health
Above all, to be an alternative health content of internet technology news, mainstream media ignored the issues raised so that the framing is required. For this, the current mainstream media to criticize the practice , which has to be done on the critique should develop an understanding can be established. However, these insights will be created with the mainstream media 's reporting events to discuss health care agenda and health-related content that can be opened without magazinleştiril , sensational parties are brought to the fore will be offered. They are brought to the forefront , as well as media- names , informative and completely free of commercial concerns raised in this way will create a healthy journalistic in nature will be possible. However, already in internet publishing , rather than evidence- based journalism ensure accuracy without the 'cut copy paste ' mentality that made the news , we see the intensity.
Per the name on the Internet should not be believed in by each doctor
People not only to health-related content against all media content should be wary and be able to think critically. Our subject is health resources for health in particular should pay attention to texts. Who gave up the information because that information , how reliable that is also important. In particular, viewers and readers of the web content source is not specified, the text reminds against ad -haul approach is required. Per name on the Internet should not be believed in by all doctors , search engines, and the work should be investigated by that name. So the reader or spectator to turn their filter and confirmed to be an active process.
Abroad World Health Organization (WHO) and Health Correspondent Association ( AHCJ ) Code of Ethics sets
Related to health-related publications do not have control in a serious sense. Had we mentioned would be less than the number of negativity. Abroad World Health Organization (WHO) and Health Correspondent Association ( AHCJ ) , dormitories for the Ministry of Health, next to the Turkish Medical Association (TTB) , Education and Health Reporters Association (ESA 's ) institutions such as health correspondent qualities and health news how should be put rules and ethical principles that form if they are still in control of this issue with the ethics violations and sanctions do not we talk about the implementation of an effective supervision mechanism.
Provocative and News Non- Material should be avoided in connection with the Content
Health news in pictures used in the basic criterion of the material used to reinforce the content of the text is the news. To be used in health news photographs, graphics, animation as well as semantic content of visual materials to support news , news that will help in the understanding of the expression in the emphasis on the qualifications required. Sensational, completely will appeal to emotion , not affiliated with provocative and news content material should be avoided. In particular, archival photographs of the incident non- persons, institutions and organizations link the incident will give rise to the impression that there must be careful not to use format.
In the news source is absolutely necessary. News in terms of the reliability of the information contained in the news are provided on how and by whom it should be noted that said.
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